Hear your brand through their words
Understand how target customers interpret your positioning and message.
02 / CUSTOMER & MARKET INTELLIGENCE
Make your next decision with a clearer view of your market.
Connect customer research, voice of customer, market insights, and competitive intelligence to the decisions shaping your brand and growth. Start by hearing directly from your ideal customers.
Get StartedTHE CHALLENGE
Assumptions leave gaps in your strategy.
Internal data can show what happened without explaining why. Customer conversations and market context reveal what people value, where your positioning creates confusion, and which questions your next strategic move needs to answer.
THE DESIRED OUTCOME
What this helps you move toward.
Find the questions that matter
Surface points of confusion, interest, and friction in a focused set of interviews.
Move forward with evidence
Use customer feedback to inform messaging, positioning, and campaign choices.
THE INTRODUCTORY SCOPE
ICP Brand Insights Sprint
Explore how five people who match your ideal customer profile respond to your brand. We agree on up to four questions per interview and turn the responses into a focused, two-page report. Participant incentives are included.
BROADER CUSTOMER & MARKET INTELLIGENCE
For a wider strategic question, we scope customer research, voice-of-customer work, market analysis, competitive intelligence, and strategic recommendations separately. The introductory sprint focuses on the five ICP interviews described above.
WHAT’S INCLUDED
Five ICP interviews
Speak with five people who match the ideal customer profile agreed with your team.
Up to four custom questions
Shape the questions around the brand perceptions or decisions you want to understand. Each interview covers a maximum of four questions.
Participant incentives
Incentives paid to the five participants are included in the $3,000 fee.
A focused, two-page report
Get the key themes, how participants respond to your brand, and practical implications for messaging and strategy.
This is directional qualitative research from five conversations. We confirm the participant profile and recruiting feasibility before kickoff.
FOCUSED INTRODUCTORY ENGAGEMENT
$3,000
5 ICP interviews · 4 questions maximum · incentives included
This fixed fee covers the introductory scope above. Broader enterprise engagements and implementation are scoped separately.
Get StartedLET’S MAKE INTELLIGENCE USEFUL
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Share your details to explore fit and next steps for Customer & Market Intelligence.
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